I collaborate with the product design team to strategize using the habit-forming hook model to explore application virality and retention means at Curl-IQ. From constant research and conversation with our end-users, I create mockups, wireframes, and prototypes to help redesign Curl IQ's product. I engage in creating design systems that are consistent across our branding (colors, typography, artistic design). I also participate in and conduct user research and usability studies on our prototypes.